PPC Specialist role

Role – Pay per click specialist
Location – Part week hybrid, other part based in Norfolk – 37.5 hours per week
Working hours – Monday to Friday 9.00am – 5.00pm – 1 hour for lunch
Capacity of role – Permanent position
Salary – £30,000 per annum

Our client is a leading manufacturer and is currently recruiting for a Pay per click specialist to join their structured and growing team.
Candidates will be responsible for owning and optimising all paid digital advertising activity.

Main duties will include –
 Building, Managing and Optimising paid search, display and social campaigns.
 Conducting keyword research, audience targeting and competitor benchmarking
 Writing, testing and iterating ad copy and creative assets
 Managing monthly PPC budgets, ensuring efferent speed and pacing
 Adjusting bids and budgets in real time
 Report variances and justify spend against forecasted targets.
 Monitor daily/weekly performance against KPIs
 Maintain campaign performance dashboards for internal visibility.
 Test new targeting options, ad formats, and bidding strategies.
 Collaborate with SEO, content, and design for optimised landing pages.

Candidate Attributes –
 Proven PPC platform experience (Google Ads, Microsoft Ads, Meta, LinkedIn).
 Strong analytical and Excel/Sheets skills.
 Understanding of tracking, attribution, and tag management.
 Ability to interpret data into clear actions.
 Copywriting skills for ad creation.

Skills Required

PPC, Pay Per Click, Marketing, Paid search, SEO, Google Ads, Microsoft Ads, Meta, Excel, Communication skills, Interpreting data , Copywriting

Rate of Pay

£29,000.00 – £30,000.00 per year

Job ID – Pay Per Click GE